eBay photo requirements: the complete seller's guide
eBay's photo rules are more forgiving than Amazon's — there's no pure-white mandate — but they're strict where it counts: minimum size, no borders or added text, and (for most categories) real photos of the actual item rather than stock images. Here's the full picture.
Image size
- Minimum: 500px on the longest side. Smaller images may be rejected or look poor.
- Recommended: 1600px on the longest side, which activates eBay's zoom and enhance feature — the same conversion benefit zoom gives on Amazon.
- Maximum: eBay accepts large images (up to 9000px), but 1600–2000px is plenty.
How many photos
eBay gives you up to 24 photos per listing, and they're free. There is no reason to use only one. For used or refurbished items in particular, more photos directly reduce "not as described" disputes because the buyer can see exactly what they're getting.
The stock-image rule
For used items, eBay requires photos of the actual item — stock or catalogue images aren't allowed as the main photo, because they misrepresent condition. For brand-new, identical products, catalogue images are often acceptable, but a real photo still builds trust. When in doubt for a used item, shoot it yourself.
What's not allowed on the photo
- Borders added around the image.
- Text, logos, or watermarks overlaid on the photo (including your seller name or website).
- Promotional wording like "free shipping" or "best price" baked into the image.
eBay wants the frame to be the item, not an advertisement. Keep marketing to the listing description, not the pixels.
Background
eBay recommends a plain, uncluttered background — light or white is easiest to read in search — but unlike Amazon it does not require pure white. A clean, neutral setting that keeps attention on the item is the goal. If you want a white background anyway (useful if you also sell on Amazon), see how to make a pure white background.
Best-practice shots that sell (and cut returns)
- A clean hero shot of the whole item on a plain background — this is your thumbnail.
- All angles — front, back, sides, top, and base.
- Close-ups of detail — labels, model/serial numbers, materials, connectors.
- Honest condition shots — for used items, photograph any wear, scratches, or flaws. This is your best defence against disputes.
- Scale and what's included — show the item next to a common object, and lay out everything in the box.
Cross-listing with Amazon and Etsy
A single high-resolution square photo on a clean background satisfies eBay, works as an Etsy thumbnail, and — if the background is genuinely 255,255,255 — can serve as an Amazon main image. Shoot once at 2000px square and you can feed all three. Compare the platforms in eBay vs Etsy.
Frequently asked questions
Does eBay require a white background?
No. eBay recommends a plain, light background for clarity, but it isn't mandatory the way pure white is for an Amazon main image.
Can I put my logo or watermark on eBay photos?
No. eBay prohibits borders, text, and watermarks on listing photos, including seller logos and website addresses. Keep the image to the item itself.
How many photos should I upload?
As many as it takes to show the item honestly — you get up to 24 for free. For used goods, err on the side of more, with clear condition close-ups.
This guide summarises eBay's published photo guidance for general information; eBay can change its policies at any time and some categories have specific rules. Always confirm against eBay's official help. ListingLint is not affiliated with or endorsed by eBay.