Will your product photo pass?

Product photo guides

Marketplaces reject product photos for reasons they rarely explain at upload. These guides spell out the actual rules for Amazon, eBay, and Etsy — with the exact numbers that matter, why images fail, and how to fix them — from the same people who built the pixel-level checker.

Everything here is written for people who list products themselves: side hustlers, small brands, resellers, and handmade sellers who don't have a studio or a retoucher on call. The library is organised in three groups. Amazon covers the strict main-image standard — pure white, 85% fill, the size thresholds that switch zoom on — because that's where most rejections happen. eBay & Etsy covers the looser but different rules on those platforms, including a side-by-side comparison for anyone cross-listing. Fundamentals covers the things that apply everywhere: file formats and the compression traps that quietly break a white background, and a diagnostic checklist for working out why any image was rejected.

Each guide shows a publish and "Updated" date, cites the marketplace's own policy page, and links to the measurement methodology so you can see how a claim like "your background is 249,250,248" is produced. Where sellers repeat a myth (the "300 DPI" one is the usual suspect), the guide says so plainly. When a marketplace changes a rule before we catch it, tell us and we'll update the page.

Prefer to just check? Drop a photo into the ListingLint checker and it measures your image against the marketplace you pick — background colour, size, and framing — right in your browser, nothing uploaded.

Amazon

eBay & Etsy

Fundamentals